Clean Energy from Forto Coffee

Forto Coffee Energy Shots are a strong incremental addition to the energy category. Unlike synthetic energy drinks, Forto is a clean, all-natural on-the-go energy source made exclusively from the coffee plant. Forto is made from organic, Fair Trade Arabica beans from Latin American family-owned farms. Individual coffee beans are hand-selected for size, richness and flavor. The coffee beans are then cold brewed by slowly steeping for 20 hours to extract the delicious, naturally sweet flavor from the beans. The taste rivals coffee from premium coffee shops.

Forto is available in 2.2 oz double shot flavors Mocha and Vanilla (200 mg caffeine) , and new single shot flavors Hershey's Chocolate and Pure Black Expresso (100 mg caffeine). The first three flavors contain milk, while Pure Black Expresso is non-dairy and sugar free. Market research indicated a third of c-store coffee consumers drink black coffee. All products are USDA Certified Organic, Fair Trade Certified and come in attractive packages. 2-tier 24-ct and 48-ct counter display racks are available. Competitively priced, sales velocity and sell through rates have exceeded 5-hour Energy at some stores.